Who is Norm?
It all started on a summers morning, while getting that essential caffeine fix to start the day. I couldn't help but notice a large tub filled with kilos of used coffee and quickly found out that it all just gets thrown away. That night with the thought of how to recycle all the spent coffee grounds while doing my nightly skincare routine, I had that lightbulb moment. Why not merge my love for coffee and skincare.
The idea of a coffee scrub wasn't anything new. But diving deeper, it became clear that some other brands use fillers and some ingredients with far too many syllables to even try to pronounce. Not only that, but the core ingredient...coffee, was sourced from freshly roasted beans making it far too abrasive for my skin and to be quite frank, a waste of a perfectly drinkable coffee.
Why the Caviar design?
Don't you think, when cracking open a fresh tin of Bump Scrub, that the grains of coffee resemble the pearls of caviar?
Either way, a key reason for the design is because I made the product for me, for you and anyone who wants better skin. The focus was to make it unique. fun and gender neutral, something I personally enjoy. Its something I think everyone would be proud to have spotted on their shelf.
Why buy Norm?
Firstly, we don't care who you are, no pink packaging here! Norm is made for you, me and everyone in between.
Whilst developing the product, we quickly understood why other brands don't use recycled grounds - we spent days and days drying out and sterilising the spent grounds. But the outcome was worth it! A much finer scrub, meaning it is less abrasive on your skin. Not only that, but our ingredients are clean, simple and considered that help you and your skin. We're not hiding anything.
